News and Press
Premium CertainTeed® Interior and Exterior Products Featured in Custom-Built Concept Home
Valley Forge, Pennsylvania (May 23, 2007) -- Top-of-the-line CertainTeed® roofing, insulation, siding, gypsum board, trim and foundation products will be part of the high-profile NBC 10 Concept Home, currently under construction in Pennsylvania’s affluent Main Line District. DryRight(TM) Fiber Glass Insulation, Grand Manor® Shangle® slate-style luxury roofing shingles, WeatherBoards(TM) FiberCement Siding, ProRoc(TM) gypsum board, Restoration Millwork(TM) Exterior Trim and Form-A-Drain® concrete footing form, drainage and radon reduction system have been selected to be part of the $2.5 million traditional-style custom-built concept home. The home will open for public tours in 2007, with tour ticket proceeds benefiting the Ronald McDonald House in Philadelphia.
A partnership between NBC 10, TL Concepts and full-service custom design/build company Welcome Home Builders, the NBC 10 Concept Home is an integrated marketing opportunity for showcasing products and services utilized specifically in luxury residential construction. As part of this strategic product placement for CertainTeed, the initiative will include TV spots, TV interview segments, online visibility and on-site promotion for the company. Grand Manor, DryRight, WeatherBoards, ProRoc, Restoration Millwork and Form-A-Drain will receive press and marketing position alongside other premium products.
“Our goal is to reveal new design trends for upper bracket residential construction by showcasing high-end products in the concept home. CertainTeed’s advanced DryRight insulation, slate-emulating Grand Manor, beautiful WeatherBoards siding, enduring ProRoc gypsum board, Restoration Millwork solid finish trim and Form-A-Drain are ideal for this project,” says Ryan Sheplak of TL Concepts, a company that brings together prestigious builders and top-rated television stations to showcase the latest, most innovative products and services in markets across the country.
“Quality and innovation are key drivers in the development of all CertainTeed products and services. It’s been this way for more than 100 years. The NBC 10 Concept Home is a great marketing platform that will further position our interior and exterior building materials as desirable products for today’s luxury lifestyles, while allowing us to give back to the local community,” says Peter Dachowski, President and CEO of CertainTeed Corporation.
The project broke ground on October 18, 2006 in Berwyn, Pennsylvania. Construction of the home is captured in vignettes that will be featured on NBC 10’s lifestyle and entertainment program “10!” and can be seen online at www.nbc10.com. Once the tour is finished, the home will be available for purchase.
DryRight is thermally efficient fiber glass insulation faced with MemBrain, a patented vapor retarder that changes its molecular permeability under varying humidity conditions to allow wall cavities to stay dry and help reduce the risk of damaging mold and mildew. Grand Manor Shangle is a super heavyweight roofing shingle featuring two full-size, one-piece base shingles beneath an enduring weather tab to create 8" tab exposure and provide virtual five-layer coverage when applied.
WeatherBoards FiberCement Siding, which is made of recycled fly ash, Portland cement, wood fiber and specialty additives, is an environmentally friendly cladding that looks and feels more like real wood than any fiber cement siding on the market. ProRoc gypsum board creates high-strength, uniformly flat and attractive interior and exterior walls that provide excellent thermal barrier and sound attenuation performance.
Form-A-Drain is a patented three-in-one concrete footing form system, foundation drainage system and sub-slab perimeter radon reduction system. Polyvinyl chloride (PVC) lineal sections are used in place of wood or aluminum to form the footing, and remain in place after the concrete is poured. And, Restoration Millwork is a new solid finish trim made from solid cellular polyvinyl chloride that looks and feels like top-grade lumber.
About CertainTeed
Through innovation and creative product design, CertainTeed has helped shape the building products industry for more than 100 years. Founded in 1904 as General Roofing Company, the firm made its slogan "Quality Made Certain, Satisfaction Guaranteed," which quickly inspired the name CertainTeed. Today, CertainTeed is North America’s leading brand of exterior and interior building products, including roofing, siding, windows, fence, decking, railing, trim, foundations, pipe, insulation, walls, ceilings and access covers.
Headquartered in Valley Forge, Pennsylvania, CertainTeed and its affiliates have approximately 9,000 employees and 70 manufacturing facilities throughout the United States and Canada. In 2006 the group had consolidated sales approaching $4 billion. www.certainteed.com